Max Daviau is an entrepreneur with broad-based experience across food services, Consumer Packaged Goods (CPG) and non-profits. In 2013, Max founded Lay-Up a charitable organization that provides cost-free basketball-based programming in Toronto’s Neighborhood Improvement Areas (NIA).
Lay-Up seeks to support the personal development of kids and youth by using the broader culture of basketball as a tool for off-court development. Today, Lay-Up supports over 600 children through a mix of basketball and non-basketball programming.
In recent years, Max moved over to the for-profit world and currently acts as CEO at a food innovation company called New Skew. New Skew operates a series of CPG brands, a coffee and bread wholesale business as well as 10 retail units. He pairs his experience as a business leader with a diverse functional skill set in everything from strategic planning to hands-on business operations.